The Consumer Behaviour in Tourism Symposium (CBTS) has, over 14 years, become a notable event bringing together thought-leaders, researchers, and practitioners in tourism. Known for its intimate and collaborative environment, CBTS fosters discussion, learning, and networking. The symposium has consistently provided a platform for young researchers to present findings, gain feedback, and develop professionally.
CBTS Overview
Overview: CBTS Key Details
| Aspect | Details |
|---|---|
| Founded | 2008 |
| Original Host | Free University of Bolzano, Italy |
| Current Host | Breda University of Applied Sciences, Netherlands |
| Focus | Consumer Behaviour in Tourism |
| Typical Dates | December (varies yearly) |
| Audience | Researchers, students, industry professionals |
| Format | Researchers, students, and industry professionals |
CBTS History
CBTS was initiated in 2008 by the Competence Centre in Tourism Management and Tourism Economics (TOMTE) at the Free University of Bolzano. Scientific coordinator Oswin Maurer, along with TOMTE members, launched the conference as a small-scale, personal gathering aimed at promoting in-depth discussions. Its initial goal was to support emerging researchers while offering workshops on research methodologies and analytical techniques.
Over time, the CBTS community expanded, maintaining a friendly and collaborative character. The symposium became a trusted platform where young academics could share their findings, receive mentorship from experienced scholars, and connect with peers across the globe. CBTS has always emphasized a combination of scientific rigor and a welcoming environment, which sets it apart from larger, more impersonal conferences.
CBTS Transition
In 2023, CBTS moved to Breda University of Applied Sciences (BUas) in the Netherlands. While retaining its original format, the symposium evolved under the leadership of senior members such as Perry Obson and Corné Dijkmans. The new setting maintained ties with former members while strengthening connections with industry stakeholders, emphasizing practical relevance alongside academic research. This transition reflects CBTS’s adaptability and commitment to innovation in tourism research.
Key Themes
- 2008–2015: CBTS focused on foundational issues in consumer behaviour, examining travel decision-making, tourism demand, and quality-of-life research. The symposium explored emerging trends and challenges, offering insights into both theoretical frameworks and practical applications.
- 2016–2023: Later editions emphasized experiences, emotions, and memory in tourism research, incorporating mindfulness, well-being, and tourism analytics. The symposium expanded to include hybrid and online formats, reflecting changes in the global research environment and travel industry.
CBTS Timeline
- 2008: Bruneck/Brunico, Italy | Introduction of CBTS
- 2010: Emerging Issues in Consumer Behaviour
- 2011: Future Tourism Demand
- 2012: Tourism and Quality of Life
- 2013–2014: Competitiveness, Innovation, and Markets
- 2015: Decision-Making and Travel Behaviour
- 2016: Experiences, Emotions, and Memories
- 2017: Mindfulness, Well-being, and Happiness
- 2018: CBTS Winter School and Summit | Tourism Analytics
- 2019: Emotions in Tourism Research
- 2020: Consumers’ Travel Behaviour in Transition
- 2021: Imagining Tourism Futures Beyond Covid-19
- 2023: Tourism and Consumer Behaviour in a World of Disruption
CBTS Highlights
- Workshops focusing on research methods, analytical tools, and emerging trends
- Networking opportunities with academics and industry professionals
- Mentorship and presentation platforms for young researchers
- Hybrid events enabling global participation
- Engagement with professional tourism associations for real-world perspectives
Images and Experience
Over the years, CBTS has captured its vibrant history through images showcasing presentations, networking sessions, and interactive workshops. These visuals highlight the personal and collaborative spirit of the symposium. Attendees consistently report high satisfaction with the interactive and supportive environment that distinguishes CBTS from larger conferences.
Future Implications
CBTS continues to adapt, embracing hybrid formats and broadening thematic focus to match global shifts in tourism and consumer behaviour. Its long-term vision includes strengthening industry partnerships, expanding research collaborations, and fostering a dynamic learning environment for emerging and established researchers alike.
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