2 Academic Days

CBTS is excited to offer two full days of academic-focused sessions that will explore the latest trends and insights in consumer behavior within the tourism industry.


So why wait? Register now to secure your spot!


Wednesday, 31 May

13:30 - 14:00

Informal welcome and registration, Oswin Maurer and Perry Hobson

14.00 – 16.30

Deep dive workshops on qualitative and quantitative research methods

This workshop is going to cover quantitative research techniques for collecting, signal processing and cleaning, and analysing physiological data that are useful for measuring tourism experiences. Theoretical issues and research designs will be touched on, but the emphasis will be on data affordances, (im)possibilties, and best practices. Original data will be visualized and analysed on-the-spot to give a concrete feel for the key procedures.

Do you wish to explore research using technology? NVivo is a qualitative tool for social scientists. Dr Steriopoulos will demonstrate how to use NVivo for qualitative data analysis and will cover, importing files, data coding, word frequencies, text search and running query reports. No prior experience necessary.

16.45 – 17.00

Official welcome, Oswin Maurer and Perry Hobson

17.00 – 17.45

Opening keynote 'Changing Shifts in Consumer Behaviour' | Dr. Greg Kapuscinski

18.00 – 19.00


19.00 – 21.00

Welcome dinner at campus

Thursday, 1 Jun

09:00 - 09:45

Opening Keynote | Dr. Marion Karl

10.00 – 11.15

Paper sessions round 1

11.30 – 12.45

Paper sessions round 2

12.45 – 13.45


13.45 – 14.15

Special interest sessions, make your choice:

1) AI and teaching workshop: Trends and Tips | Marenna van Reijsen

AI generative tools already have shown an impact on teaching, for instance on testing and working formats. Even for creating learning outcomes, an idea could be to introduce the learning outcome: How to generate effective prompts?


2) Cross Cultural Adaptation Workshop | Jamjumrat Deeprom

This workshop covers concepts concerning cross-cultural adaptation in the context of our volatile, uncertain, complex and ambiguous (VUCA) post-pandemic environment. The key subjects of the workshop comprise getting insight into communicating across cultures discovering factors affecting adaptation of individuals and decoding how people get things done across cultures during post-pandemic time.

14.30 – 16.00

Paper sessions round 3

16.15 – 17.00

Panel discussion: Tourism in Disruption from a technological perspective.

Marion Karl, Marnix van Gisbergen, Oswin Maurer and Marcel Bastiaansen

17.15 – 17.45

Highlights tour at the Campus of Breda University of Applied Sciences

19.00 – 21.00

Conference dinner in the city center of Breda | Mr Moos

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Dr Greg Kapuscinski

Greg is based in the Oxford School of Hospitality Management within the Oxford Brookes Business School. He leads a number of modules on ‘Digital Marketing for Service Industries’, ‘Entrepreneurship and Creativity in Tourism and Hospitality’ and more focused modules such as ‘Tourism Digital Distribution Strategies’. He has been actively engaged in research on destination risk perception and crisis response.

Marion Karl

Marion is a Behavioural geographer and tourism researcher focusing on decision-making theories. She is currently a Senior Lecturer at the School of Hospitality and Tourism Management of the University of Surrey. Her research focuses on the destination choice process and relevant influencing factors, among them perceptions of risk.

Dr Effie Steriopoulos

Dr Effie Steriopoulos is a course leader and senior lecture in the bachelor of event management at the William Angliss Institute. She was awarded a PhD with topic ‘A model of transformative brand experience (TBE) for pilgrimage tourism’ at Deakin University. Her key research areas: transformative experiences, brands, place branding and events as experiences.

Dr Ondrej Mitas

Ondrej is a Senior lecturer and experience researcher at Breda University of Applied Sciences. He guides tourism and leisure industry partners, governments, and tourists themselves to make choices that will maximize quality of life, by measuring positive emotions in leisure and tourism experiences.

Marenna van Reijsen

Marenna is a Digital Marketing Lecturer and course coordinator at Breda University of Applied Sciences. She is the author of the study book Interactive Marketing (Pearson Education Benelux), editor-in-chief of the book Online Scorecard 3.0 (Pearson Education Benelux, Oct 2014) and current (online) developments blogger at Frankwatching.com and Travelnext.

Marnix van Gisbergen

Marnix is a professor of ‘Digital Media Concepts’ at Breda University of Applied Sciences (Academy for Digital Entertainment). With an international team of media researchers and game developers he is involved in several innovative media related National and European funded projects on topics such as virtual reality, body sensors, transmedia and new media business models.

Prof Dr Marcel Bastiaansen

Prof. Dr. Marcel Bastiaansen obtained a MSc in Theoretical and Experimental Psychology (1996), and a PhD in Cognitive Neuroscience (cum laude) in 2000, both from Tilburg University. In 2013 Marcel joined Breda University of Applied Sciences, and refocused his research agenda on Leisure and Tourism. At BUas he co-founded, and is currently directing BUas’ Experience Lab.

Jamjumrat Deeprom

Jamjumrat Deeprom is Head of Language and Academic Services Center and Chair of Bachelor of Arts in Language and Intercultural Communication Program (International Program), International College for Sustainability Studies, Srinakharinwirot University, Bangkok, Thailand.

She participates in Erasmus+ Staff Mobility for Teaching at Breda University of Applied Sciences.